made in New Jersey, USA
noblo donates to the Lifeguards
noblo is packaged in NJ by people with special needs
I live near the Jersey Shore with my husband and three sons. Years ago I had been an Alaskan Forest Fire Fighter and then worked on Fishing boats. The wind was a major safety concern for both of these jobs. Time passed and I started to go to the beach. I was super surprised that wind again was a safety concern, that beach umbrellas were flying everywhere.
As a mom with 3 young sons, I needed to protect them from the sun with a beach umbrella. It was not that easy. For a while, I watched as beach umbrellas flew all over the beach and really needed mine to stay in place. Finally, it clicked and I improvised, I filled an old bag, attached it to the beach umbrella, problem solved.
One day a woman came to me and told me I had to make my contraption into a product people could buy. That this anchor was really necessary, that she herself had witnessed a beach umbrella go through a woman's leg in Florida and thus was terrified of flying beach umbrellas. She convinced me that people want a simple product they can purchase that works over and over again to solve a problem. Well, noblo began in 2010 and it's been a great adventure since.