Beach Umbrella Anchor


noblo a simple to use beach umbrella anchor

enjoy your day at the beach with noblo

noblo - simple to use

noblo video

noblo is awesome


made in New Jersey, USA

Noblo donates to the Lifeguards

noblo donates to the Lifeguards


noblo is packaged in NJ by people with special needs

The Story

I live near the Jersey Shore with my husband and three sons.  Years ago I had been an Alaskan Forest Fire Fighter and then worked on Fishing boats.  The wind was a major safety concern for both of these jobs.  Time passed and I started to go to the beach and was super surprised that wind again was a safety concern, that beach umbrellas were flying everywhere.  

As a mom with 3 young sons on the beach, I needed to protect them from the sun with a beach umbrella.  It was not that easy.  For a while, I watched as beach umbrellas flew all over the beach and really needed mine to stay in place.  Finally, it clicked and I improvised,  I filled an old sleeping bag sack with sand, attached it to the beach umbrella, problem solved.  

One day a woman came to me and told me I had to make my contraption into a product people could buy.  That this anchor was really necessary, that she herself had witnessed a beach umbrella go through a woman's leg in Florida and thus was terrified for her kids' safety on the beach.  She convinced me that people want a simple product they can purchase that works over and over again to solve a problem.  Well, noblo began in 2010 and it's been a great adventure since.